Jun 19, 2022
In Welcome to the Forum
And that was only the beginning. Direct mail was just to get their buy email list in a way that cold emails and traditional mass-produced inbound tactics couldn't. From there, the options were almost limitless due to average customer spending. The fact is, if you can increase customer lifetime value, you start opening doors for acquisition. You don't have to rely on the same old PPC ads and SEO optimization to get customers. You can get creative and use direct mail or more expensive strategies that are otherwise seen as off limits. Here's how to start leveraging these two KPIs to buy email list your business. How to use the LTV and CPA for your benefit Using LTV and CPA to your advantage buy email list focusing on customer lifetime value as your guiding KPI. With it, you can create ways to start selling more to existing prospects. You can focus on creating email campaigns, remarketing to one-time shoppers who didn't return, or finding cheap ways to quickly drive sales. Start investing heavily in your current customers. You already have them. Start buy email list them by giving them upgrades and reasons to stay. Genuinely invest in your success, and you will see your average spend increase. For example, companies like Slack use this strategy and only charge more for their buy email list when their plan grows: As your plan grows and you start hiring more people, you pay for another user. Which means Slack doesn't just charge you to stay on their service. They invest deeply in the growth and success of your business, only charging you more as you need more services to sustain your business. This type of usage-based pricing is one of the easiest ways to scale existing customer growth. Are you currently charging a flat rate for clients? Take a look at your existing customers and see how their usage compares to your normal plans. See if you can create new plans that increase costs as your clients buy email list their businesses and therefore require more of your services.