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自动化您的营销以寻找新的潜在客户

大多数人都熟悉营销自动化的概念，但大多数营销人员对他们获得的结果并不满意。如果做得好（从一开始就努力，比如再营销活动），营销自动化是在不参与的情况下吸引潜在客户的最有效方式。

使用 Google Adwords 的网站通常在直接响应广告中表现良好，因为它们有意寻找即将购买的客户。当然，仍然有大量访问者没有进行任何交互就离开了网站。我们自欺欺人地认为该客户离开主页并且不参与客户服务是因为他们还没有准备好与销售人员交谈。但是，他们对该品牌提供的产品感兴趣，但仍想在做出最终决定之前多了解几个品牌。

为了识别潜在客户，营销人员需要更重要、更优质的信息，而不仅仅是姓名和电子邮件地址。因此，尝试创建一个简单的计算器，尽可能快地为访问者提供必要的信息（例如他们购买的商品和费用），同时也为您提供正确的信息。他们的信息可以采取下一步的自动化营销步骤。

创建一个计算器页面，为访问者提供信息

现在您有更多有趣的信拉脱维亚 WhatsApp 号码列表息可以有效地针对未转化的访问者进行再营销。更好的是，这些信息还可以用于自动将电子邮件发送给正确的潜在客户，他们肯定会打开您的电子邮件，因为它及时、相关且有针对性，比收件箱中其他平淡无奇的促销电子邮件更个性化。

提供给客户的信息也是帮助您有效进行再营销的信息

第 3 步：对潜在客户使用动态产品广告

在广告无处不在的世界里，消费者要么忽略它们，要么主动采取措施将其移除。这就是为什么横幅广告平均只能获得 0.1% 的点击次数（对于相关且及时的广告）。

营销人员无法通过投放更多广告来增加这个惨淡的数字，而是需要制作越来越好的广告。具体来说，广告针对的是正确的客户。幸运的是，Facebook 的动态产品广告 (DPA) 可以满足您的需求。

DPA 可以比作营销自动化和再营销广告之间的交集，有助于增强产品数据库和广告模板，以显示在您网站上看到该产品的新访问者的 Facebook 页面上。接下来，使用常用工具来自动化电子邮件营销。Hubspot 可能是最有效的工具，但它的成本很高，因此预算紧张的公司可以改用 Autopilot 或 Mailchimp。电子邮件营销自动化的第一步是选择您要发送客户服务电子邮件的时间段。然后选择一系列电子邮件主题行来开始满足他们最初的需求，如果他们很适合作为潜在客户，则逐渐将销售步骤从少到连续。

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james smith

Mar 19

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