Can Kill Brand Equity The case of El Corte Inglés is the latest to join the problematic transitions of power Tags family wars power wars succession family business read later favorites 0 adxs Royal Communication usa phone list and Communication Agency. 15 years innovating for brands The news that opens the economy sections in online newspapers and that will do so on television news is the latest move in the war that pits two family branches for control of El usa phone list Inglés. The war has already had several chapters , which have culminated in the departure of Dimas Gimeno , the until now president, from the company's management. The power struggle - which could lead to a series on some VoD platform - has become one of the favorite topics of the economic press, which reminds us that not only is at stake who will take the reins of the company, but also the weight of a potential economic blow that could put the company in a difficult situation.
All this power struggle has also caused the family's dirty laundry to reach the press and the company's image - and its performance - to be weighed down. While everyone is talking about how their shareholders are fighting, the image that ends up being transmitted is one of instability. In fact, the two CEOs that the company usa phone list until now had to send a reassuring usa phone list to the staff, in which they assured that "we are at the most solid moment in recent years." The two usa phone list -CEOs insisted that this was going to be a good year for the company, that they have plans for the future and that they continue to be a solid player, insisting on the strength of their brand. And this last point is the one that deserves attention and development, because for family businesses succession becomes a sticky point, a difficult moment, in which the work that has been done previously can end up being thrown overboard because of of the internal power struggles and the fights of the heirs.
If a will is usually a problem and always becomes an element of conflict, when what is at stake is the control of a company, especially one that has become a large company and a powerful brand, the issue becomes it becomes even more complicated. The succession problem The death of the leader, whether it is the founder or the member usa phone list the last generation who works as a unifying element, becomes not only sad news on an emotional level for the family, but also a problematic element in the management of the company. Some managers usa phone list things well tied. The founder of Ikea, Ingvar Kamprad, left everything ready so that none of his heirs could touch the project and the main lines of the company's structure. The plan of what was going to happen when he was gone was clear. In other cases, however, the issue is not clear or the succession plan leaves too many weak points. On those occasions, the death of the leader is followed by a brutal internal struggle that impacts not only family relationships, but also the value of the brand and the results of the company.